Or Pc For Social Media Manager How To Get There

Design (Graphics and Videos) Research has found that social media posts with images receive more engagement and 43 percent of consumers want to see more videos content in the future.

Today, however, almost every company is involved in social media one way or another.

A quick look at Google Trends shows the rise in interest in the term social media manager over the years, and it seems that people have never been as interested in the term as they are today.

But what does it take to be a great social media manager What are the skills to master and traits to have How can you work on those areas In this post, well try our best to answer all those questions.

Well share 10 skills and traits that are crucial to being a great social media manager and relevant resources to help you improve in those areas.

Skills vs Traits Throughout this post, well discuss the various skills and traits we feel are most important for social media managers.

But before we dive in, I quickly wanted to share some of my learnings about the difference between skills and traits.

Heres a great explanation of skills vs traits from Red Letter Resumes: Skills are tangible factors that you actually bring to the table.

Things such as HTML, PowerPoint, Tax Preparation, Medication Compounding, Social Media Management, Lesson Planning, Accounts Receivable, Contract negotiations, etc.

They are things that require you to develop a certain level of understanding, productivity or efficiency to claim expertise.

A trait is therefore defined as, a quality that makes one person or thing different from another.

These are the things that make you who you are, that are part of your personality: the things that make you different from other people.

One persons definition of being hard-working is not the same as anothers.

They are often, but not always, amplifiers of how you do or complete something that is a skill.

Image from The Huffington Post ) When it comes to finding your ideal social media manager, I feel you may be looking for the right mix of tangible skills (things like copywriting and analytics) and traits (such as curiosity).

In addition, we feel that the role of a social media manager these days owes heavily to the concept of a T-shaped marketer.

We use the T-shaped marketer framework at Buffer to describe the depth of skills each of us has as well as the breadth of experiences and knowledge that we all hold.

Heres a n example of how this might look for someone with a depth of skill in content: 7 skills top social media managers share 1.

Copywriting Copywriting is a fundamental skill for social media marketing (and probably all areas of marketing).

Writing good copy is required in many areas of a social media managers role, from filling up your social media profile description to crafting tweets and Facebook posts.

To drive engagement and clicks, you have to fit a captivating story into your social media post and without great copywriting skills that can be difficult.

To enhance your copywriting skills, Id highly recommend studying a few copywriting formulas to help you craft inspiring copy.

Finding a copywriting formula (or two) that works for you can be a great productivity boost and also improve the quality of the social media content you publish.

One of our favorite copywriting techniques here at Buffer is the Before After Bridge you may recognize it from a few of our blog posts and social posts.

Heres how it works: Before After Bridge Before Heres your world After Imagine what itd be like, having Problem A solved Bridge Heres how to get there.

Or Pc For Social Media Manager How To Get There

Mac Or Pc For Social Media Manager